PRESS ROOM

The press office represents the most suitable instrument, establishing effective and constant exchange relations with journalists.

The agency is responsible for promoting the knowledge of the product widely, keeping constant contact with journalists interested in the subject, through:

• mapping of the scenario and definition of the media target
• analysis of the publications for the creation of ad hoc mailing lists
• preparation and dissemination of press releases
• management of product requests for photographic services
• coordination and management of advertorials
• organization of: presentations, press-day, press conferences, press tours and visits to the editorial offices
• press review and reports

The agency is responsible for identifying intervention areas to create recognition and consensus to the Company, focusing attention on the DNA of the brand through:

• mapping of the scenario and definition of the target media
• analysis of the publications for the creation of ad hoc mailing lists
• preparation and dissemination of institutional press releases
• communication related to brand testimonials, events and sponsorships
• contacts and management of interviews
• press review and reports